/* ==========================================================
   Lisa Kolkhorst – Social Media Marketing & UGC
   Aufbau angelehnt an das Template „Myhra“,
   Farben & Schriften aus dem Styleguide „Socials by Lisa“
   ========================================================== */
:root {
  --dark: #333135;    /* Anthrazit: dunkle Flächen */
  --light: #f4ede4;   /* Beige: helle Fläche */
  --white: #ffffff;
  --black: #000000;
  --text: rgba(255,255,255,.88);
  --soft: rgba(255,255,255,.68);
  --hair: rgba(255,255,255,.28);
  --text-l: rgba(0,0,0,.82);
  --hair-l: rgba(0,0,0,.22);

  --f-title: "Playfair Display", Georgia, serif;
  --f-body: "Montserrat", "Helvetica Neue", Arial, sans-serif;
  --f-name: "Pinyon Script", "Brush Script MT", cursive;

  --wrap: 1280px;
  --ease: cubic-bezier(.2,.7,.2,1);
}

@view-transition { navigation: auto; }

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: 130px; }
body { margin: 0; background: var(--dark); color: var(--text); font: 400 16px/1.75 var(--f-body); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img, video { max-width: 100%; display: block; }
a { color: inherit; }
::selection { background: var(--light); color: var(--black); }
.wrap { width: min(var(--wrap), 100% - 48px); margin-inline: auto; }
[hidden] { display: none !important; }

/* ---------- Schrift ---------- */
h1, h2, h3 { font-family: var(--f-title); font-weight: 400; color: var(--white); margin: 0; line-height: 1.15; }
h1 { font-size: clamp(2.5rem, 5.6vw, 4.8rem); }
h2 { font-size: clamp(2rem, 3.8vw, 3.2rem); }
h3 { font-size: clamp(1.45rem, 2vw, 1.75rem); line-height: 1.25; }
p { margin: 0 0 1em; }
.label { display: block; font-size: .8rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--white); margin: 0; }
.lead { font-size: clamp(1.05rem, 1.4vw, 1.2rem); max-width: 720px; }
.center { text-align: center; }
.center .lead { margin-inline: auto; }
.small { font-size: .88rem; color: var(--soft); }
.txt-link { font-weight: 500; text-underline-offset: 5px; text-decoration-thickness: 1px; transition: opacity .2s; }
.txt-link:hover { opacity: .65; }

/* ---------- Buttons (eckig, wie Myhra) ---------- */
.btn {
  display: inline-block; padding: 15px 28px; border: 1px solid var(--light); background: var(--light); color: var(--black);
  font: 600 .88rem/1.2 var(--f-body); text-decoration: none; cursor: pointer; text-align: center; transition: background .25s, color .25s;
}
.btn:hover { background: transparent; color: var(--white); }
.btn.line { background: transparent; color: var(--white); }
.btn.line:hover { background: var(--light); color: var(--black); }
.btns { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.center .btns { justify-content: center; }

/* ---------- Kopfbereich ---------- */
.nav { position: sticky; top: 0; z-index: 60; background: var(--dark); }
.nav-bar { display: grid; grid-template-columns: 1fr auto 1fr; align-items: center; gap: 24px; padding: 18px 0 14px; }
.socials { display: flex; gap: 8px; }
.socials a { width: 34px; height: 34px; display: grid; place-items: center; transition: opacity .2s; }
.socials a:hover { opacity: .6; }
.socials svg { width: 16px; height: 16px; fill: currentColor; }
.nav-mid { text-align: center; }
.logo { display: inline-flex; align-items: baseline; gap: 8px; color: var(--white); text-decoration: none; white-space: nowrap; }
.logo .name { font-family: var(--f-name); font-size: 2rem; line-height: 1; }
.logo .sur { font-size: .82rem; font-weight: 500; letter-spacing: .3em; text-transform: uppercase; }
.menu { display: flex; justify-content: center; gap: 4px; list-style: none; margin: 8px 0 0; padding: 0; }
.menu > li { position: relative; }
.menu > li > a, .menu button.top {
  display: block; padding: 6px 12px; border: 0; background: none; cursor: pointer; color: var(--text);
  font: 500 .9rem/1.3 var(--f-body); text-decoration: none; text-underline-offset: 6px;
}
.menu > li > a:hover, .menu button.top:hover, .menu .is-active > a, .menu .is-active > button.top { color: var(--white); text-decoration: underline; text-decoration-thickness: 1px; }
.menu button.top::after { content: ""; display: inline-block; width: 6px; height: 6px; margin-left: 8px; border: solid currentColor; border-width: 0 1.5px 1.5px 0; transform: translateY(-3px) rotate(45deg); }
.drop { position: absolute; top: 100%; left: 50%; min-width: 240px; list-style: none; margin: 8px 0 0; padding: 10px 0; background: var(--light); color: var(--black); text-align: left; opacity: 0; visibility: hidden; transform: translate(-50%, -4px); transition: .2s var(--ease); }
.drop::before { content: ""; position: absolute; inset: -10px 0 auto 0; height: 10px; }
.menu li:hover > .drop, .menu li:focus-within > .drop { opacity: 1; visibility: visible; transform: translate(-50%, 0); }
.drop a { display: block; padding: 9px 20px; font-size: .9rem; font-weight: 500; text-decoration: none; }
.drop a:hover, .drop a[aria-current="page"] { text-decoration: underline; text-underline-offset: 5px; text-decoration-thickness: 1px; }
.nav-cta { display: flex; justify-content: flex-end; align-items: center; gap: 18px; }
.nav-cta .txt { font-size: .9rem; font-weight: 500; text-decoration: none; }
.nav-cta .txt:hover { text-decoration: underline; text-underline-offset: 5px; text-decoration-thickness: 1px; }
.nav-cta .btn { padding: 13px 20px; }
.burger { display: none; width: 44px; height: 44px; padding: 0; border: 0; background: none; color: var(--white); cursor: pointer; }
.burger span { display: block; width: 26px; height: 1.5px; background: currentColor; margin: 6px auto; transition: .3s var(--ease); }
.nav.open .burger span:nth-child(1) { transform: translateY(7.5px) rotate(45deg); }
.nav.open .burger span:nth-child(2) { opacity: 0; }
.nav.open .burger span:nth-child(3) { transform: translateY(-7.5px) rotate(-45deg); }
.mobile-menu { position: fixed; inset: 0; z-index: 55; display: none; padding: 100px 24px 40px; overflow-y: auto; background: var(--dark); }
.nav.open + .mobile-menu { display: block; }
.mobile-menu .grp { margin-bottom: 28px; }
.mobile-menu .grp > span { display: block; margin-bottom: 6px; font-size: .78rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--soft); }
.mobile-menu .grp a { display: block; padding: 7px 0; font-family: var(--f-title); font-size: 1.6rem; line-height: 1.25; color: var(--white); text-decoration: none; }

@media (max-width: 980px) {
  .nav .menu { display: none !important; }
  .navbtn span { display: none; }
  .burger { display: block; }
}

/* ---------- Hero: Text mittig, Bild über die volle Breite ---------- */
.hero { padding: clamp(50px, 7vw, 90px) 0 clamp(50px, 6vw, 80px); text-align: center; }
.hero .label { margin-bottom: 22px; }
.hero .lead { margin: 24px auto 0; }
.hero .btns { justify-content: center; }
.hero-img { display: grid; grid-auto-flow: column; grid-auto-columns: 1fr; gap: 4px; height: min(78vh, 760px); overflow: hidden; }
.hero-img img { width: 100%; height: 100%; min-width: 0; object-fit: cover; }

/* Reiter innerhalb eines Bereichs */
.subnav { display: flex; flex-wrap: wrap; justify-content: center; gap: 6px 26px; margin-top: 32px; }
.subnav a { font-size: .92rem; font-weight: 500; text-decoration: none; padding-bottom: 3px; border-bottom: 1px solid transparent; white-space: nowrap; }
.subnav a:hover { border-color: var(--hair); }
.subnav a[aria-current="page"] { color: var(--white); border-color: var(--white); }

/* ---------- Abschnitte ---------- */
.sec { padding: clamp(64px, 8vw, 110px) 0; }
.sec.tight { padding-top: 0; }
.head { margin-bottom: clamp(36px, 5vw, 64px); }
.head h2 + .lead { margin-top: 18px; }
.head .label { margin-bottom: 16px; }

/* Drei Spalten, mittig */
.trio { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(30px, 5vw, 70px); text-align: center; }
.trio h3 { margin-bottom: 16px; }
.trio p { max-width: 360px; margin-inline: auto; }
.trio .txt-link { display: inline-block; margin-top: 6px; }
.trio.two { grid-template-columns: repeat(2, 1fr); }

/* Redaktionelle Zeile: Haarlinie, links Bild, rechts Text */
.row { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(30px, 6vw, 90px); padding: 26px 0 clamp(60px, 7vw, 100px); border-top: 1px solid var(--hair); }
.row .side .label { margin-bottom: 24px; }
.row .side .pic { width: min(100%, 400px); }
.row .main h2 { margin-bottom: 30px; }
.cols { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(26px, 4vw, 54px); }
.cols .label { margin-bottom: 14px; }
.cols .txt-link { display: inline-block; margin-top: 2px; }
.row.last { padding-bottom: 0; }

.pic { position: relative; aspect-ratio: 3 / 4; overflow: hidden; background: rgba(255,255,255,.07); }
.pic img { width: 100%; height: 100%; object-fit: cover; transition: transform 1.1s var(--ease); }
a.tile:hover .pic img, .pic:hover img { transform: scale(1.03); }
.ph { position: absolute; inset: 0; display: grid; place-items: center; padding: 14px; text-align: center; font-size: .72rem; line-height: 1.5; color: var(--soft); }
img + .ph { display: none; }

/* Fünfer-Reihe mit Bildunterschrift */
.strip { border-top: 1px solid var(--hair); padding-top: 26px; }
.strip > .label { margin-bottom: 24px; }
.tiles { display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; }
.tile { text-decoration: none; display: block; }
.tile span { display: block; margin-top: 12px; font-size: .95rem; font-weight: 500; line-height: 1.4; }
.tile:hover span { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }

/* Liste mit Haarlinien */
.list { list-style: none; margin: 0; padding: 0; }
.list li { padding: 14px 0; border-top: 1px solid var(--hair); }
.list li:last-child { border-bottom: 1px solid var(--hair); }
.list em { font-style: normal; color: var(--soft); }

/* Kennzahlen */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 30px; text-align: center; }
.stat .n { display: block; font-family: var(--f-title); font-size: clamp(2.6rem, 4.6vw, 3.8rem); line-height: 1.1; color: var(--white); }
.stat .l { display: block; margin-top: 10px; font-size: .92rem; line-height: 1.5; }

/* Pakete */
.plans { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; border-top: 1px solid var(--hair); }
.plan { display: flex; flex-direction: column; padding: 34px clamp(20px, 2.6vw, 38px) 38px; border-left: 1px solid var(--hair); }
.plan:first-child { border-left: 0; padding-left: 0; }
.plan:last-child { padding-right: 0; }
.plan .sub { margin: 12px 0 22px; min-height: 5.3em; }
.plan .price { font-family: var(--f-title); font-size: clamp(2.2rem, 3.4vw, 2.9rem); line-height: 1.1; color: var(--white); }
.plan .price small { font: 500 .85rem var(--f-body); color: var(--soft); }
.plan ul { list-style: none; margin: 24px 0 30px; padding: 0; flex: 1; }
.plan li { padding: 9px 0; border-top: 1px solid var(--hair); font-size: .95rem; line-height: 1.5; }

/* Ablauf */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(24px, 3vw, 44px); counter-reset: s; }
.step { padding-top: 22px; border-top: 1px solid var(--hair); }
.step::before { counter-increment: s; content: "0" counter(s); display: block; margin-bottom: 18px; font-size: .85rem; font-weight: 600; letter-spacing: .1em; color: var(--white); }
.step h3 { margin-bottom: 10px; }
.step p { margin: 0; font-size: .95rem; }

/* Zeitstrahl */
.timeline { list-style: none; margin: 0; padding: 0; }
.timeline li { display: grid; grid-template-columns: 130px 1fr; gap: 20px; padding: 14px 0; border-top: 1px solid var(--hair); }
.timeline li:last-child { border-bottom: 1px solid var(--hair); }
.timeline b { font-weight: 600; font-size: .9rem; color: var(--white); }

/* FAQ */
.faq { max-width: 880px; margin-inline: auto; border-bottom: 1px solid var(--hair); }
.faq details { border-top: 1px solid var(--hair); }
.faq summary { position: relative; list-style: none; cursor: pointer; padding: 20px 44px 20px 0; font-weight: 500; font-size: 1.05rem; color: var(--white); line-height: 1.5; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 16px; font-size: 1.5rem; font-weight: 400; transition: transform .25s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding-right: 44px; padding-bottom: 8px; }

/* Videos: schlichte 9:16-Rahmen statt Handys */
.phones { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; }
.phones.three { grid-template-columns: repeat(3, 1fr); max-width: 860px; margin-inline: auto; }
.phone { position: relative; aspect-ratio: 9 / 16; overflow: hidden; background: rgba(255,255,255,.07); }
.phone video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 1; }
.phone .ph { z-index: 0; place-items: end center; padding-bottom: 34px; }
.phone .play { position: absolute; z-index: 2; left: 50%; top: 50%; transform: translate(-50%, -50%); width: 56px; height: 56px; padding: 0; border: 1px solid var(--white); border-radius: 50%; background: rgba(51,49,53,.55); color: var(--white); display: grid; place-items: center; cursor: pointer; transition: background .2s, color .2s; }
.phone .play:hover { background: var(--white); color: var(--black); }
.phone .play svg { width: 17px; height: 17px; fill: currentColor; margin-left: 3px; }
.phone.playing .play { opacity: 0; }
.phone .views { position: absolute; z-index: 2; left: 0; bottom: 0; padding: 6px 12px; background: var(--light); color: var(--black); font-size: .82rem; font-weight: 600; }
.phone-cat { margin: 0 0 14px; font-size: .8rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--white); line-height: 1.5; min-height: 3em; }
.phone-label { margin: 12px 0 0; font-size: .92rem; font-weight: 500; line-height: 1.4; }
.niche { margin-bottom: clamp(50px, 7vw, 90px); scroll-margin-top: 130px; }
.niche:last-child { margin-bottom: 0; }
.niche-head { display: flex; justify-content: space-between; align-items: baseline; gap: 20px; padding-top: 22px; margin-bottom: 26px; border-top: 1px solid var(--hair); }
.niche-head span { font-size: .9rem; color: var(--soft); white-space: nowrap; }

/* Filter */
.chips { display: flex; flex-wrap: wrap; justify-content: center; gap: 6px 24px; margin-bottom: clamp(40px, 5vw, 60px); }
.chip { padding: 0 0 3px; border: 0; border-bottom: 1px solid transparent; background: none; color: var(--text); cursor: pointer; font: 500 .95rem/1.5 var(--f-body); }
.chip:hover { border-color: var(--hair); }
.chip.active { color: var(--white); border-color: var(--white); }

/* Galerie */
.gallery { display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; }

/* Marken */
.brandwall { display: flex; flex-wrap: wrap; justify-content: center; gap: 12px 40px; max-width: 1040px; margin-inline: auto; }
.brandwall span { font-family: var(--f-title); font-size: clamp(1.3rem, 2vw, 1.65rem); color: var(--white); white-space: nowrap; }
.marquee { overflow: hidden; padding: 26px 0; border-block: 1px solid var(--hair); }
.marquee .track { display: flex; gap: 56px; width: max-content; animation: run 55s linear infinite; }
.marquee:hover .track { animation-play-state: paused; }
.marquee span { font-family: var(--f-title); font-size: 1.5rem; color: var(--white); white-space: nowrap; }
@keyframes run { to { transform: translateX(-50%); } }

/* Stimmen */
.reviews { columns: 3 300px; column-gap: clamp(26px, 4vw, 50px); }
.review { break-inside: avoid; margin: 0 0 34px; padding-top: 20px; border-top: 1px solid var(--hair); }
.review q { display: block; quotes: none; font-size: .98rem; }
.review cite { display: block; margin-top: 14px; font-style: normal; font-weight: 600; font-size: .85rem; color: var(--white); }

/* Beige Band */
.band { background: var(--light); color: var(--text-l); padding: clamp(60px, 7vw, 96px) 0; }
.band h2, .band h3, .band .label, .band .timeline b { color: var(--black); }
.band .small { color: rgba(0,0,0,.65); }
.band .btn { background: var(--black); border-color: var(--black); color: var(--white); }
.band .btn:hover { background: transparent; color: var(--black); }
.band .btn.line { background: transparent; color: var(--black); }
.band .btn.line:hover { background: var(--black); color: var(--white); }
.band .list li { border-color: var(--hair-l); }
.band .list em { color: rgba(0,0,0,.62); }
.band .sig { font-family: var(--f-name); font-size: 3rem; line-height: 1; color: var(--black); margin-top: 26px; }

/* Formular */
.contact { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(30px, 6vw, 90px); align-items: start; }
.contact .lead { margin-top: 18px; }
.form { display: grid; gap: 16px; }
.form .row-f { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form label, .form .fld { display: grid; gap: 6px; font-size: .85rem; font-weight: 600; color: var(--black); }
.form input:not([type="checkbox"]), .form textarea { width: 100%; padding: 14px 16px; border: 1px solid rgba(0,0,0,.35); border-radius: 0; background: var(--white); color: var(--black); font: 400 1rem/1.4 var(--f-body); }
.form input:focus, .form textarea:focus { outline: 2px solid var(--black); outline-offset: 1px; }
.form textarea { min-height: 130px; resize: vertical; }
.pills { display: flex; flex-wrap: wrap; gap: 8px; }
.pills label { display: block; font-weight: 500; }
.pills input { position: absolute; opacity: 0; pointer-events: none; }
.pills span { display: inline-block; padding: 10px 14px; border: 1px solid rgba(0,0,0,.35); background: var(--white); cursor: pointer; transition: .2s; }
.pills input:checked + span { background: var(--black); color: var(--white); border-color: var(--black); }
.pills input:focus-visible + span { outline: 2px solid var(--black); outline-offset: 2px; }
.form .hint { margin: 0; font-size: .84rem; color: rgba(0,0,0,.65); }

/* ---------- Footer ---------- */
.footer { padding: clamp(50px, 6vw, 80px) 0 28px; font-size: .94rem; }
.footer-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 36px; }
.footer .logo { margin-bottom: 14px; }
.footer .socials { margin: 14px 0 0 -8px; }
.footer h4 { margin: 0 0 14px; font-size: .8rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--white); }
.footer ul { list-style: none; margin: 0; padding: 0; }
.footer li { padding: 4px 0; line-height: 1.5; }
.footer a { text-decoration: none; }
.footer ul a:hover { text-decoration: underline; text-underline-offset: 4px; text-decoration-thickness: 1px; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; margin-top: 50px; padding-top: 20px; border-top: 1px solid var(--hair); font-size: .85rem; color: var(--soft); }
.footer-bottom a { text-decoration: underline; text-underline-offset: 4px; }

/* ---------- Rechtliches ---------- */
.legal { padding: clamp(50px, 7vw, 90px) 0; }
.legal .wrap { max-width: 780px; }
.legal h1 { margin-bottom: 36px; }
.legal h2 { font-size: 1.6rem; margin: 34px 0 10px; }
.todo { padding: 14px 18px; background: var(--light); color: var(--black); font-size: .94rem; }

/* ---------- Einblenden ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .7s var(--ease), transform .7s var(--ease); }
.js .reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .marquee .track { animation: none; flex-wrap: wrap; width: auto; }
}

/* ---------- Kleinere Bildschirme ---------- */
@media (max-width: 1040px) {
  .tiles, .gallery { grid-template-columns: repeat(3, 1fr); }
  .stats, .steps { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 860px) {
  .wrap { width: min(var(--wrap), 100% - 32px); }
  .trio, .trio.two, .row, .contact { grid-template-columns: 1fr; }
  .plans { grid-template-columns: 1fr; }
  .plan, .plan:first-child, .plan:last-child { padding: 28px 0 34px; border-left: 0; border-top: 1px solid var(--hair); }
  .plan:first-child { border-top: 0; }
  .plan .sub { min-height: 0; }
  .hero-img { display: block; height: auto; }
  .hero-img img { display: none; aspect-ratio: 4 / 5; height: auto; }
  .hero-img img.keep { display: block; }
  .phones, .phones.three { display: flex; max-width: none; overflow-x: auto; scroll-snap-type: x mandatory; margin-inline: -16px; padding: 0 16px 8px; scrollbar-width: none; }
  .phones::-webkit-scrollbar { display: none; }
  .phones .phone-item { flex: 0 0 62%; scroll-snap-align: center; }
  .phone-cat { min-height: 0; }
}
@media (max-width: 600px) {
  .cols, .form .row-f, .footer-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .tiles, .gallery { grid-template-columns: repeat(2, 1fr); gap: 12px; }
  .timeline li { grid-template-columns: 1fr; gap: 2px; }
  .chips { flex-wrap: nowrap; justify-content: flex-start; overflow-x: auto; margin-inline: -16px; padding: 0 16px 6px; scrollbar-width: none; }
  .chips::-webkit-scrollbar { display: none; }
  .chip { white-space: nowrap; }
  .subnav { flex-wrap: nowrap; justify-content: flex-start; overflow-x: auto; margin-inline: -16px; padding: 0 16px 6px; scrollbar-width: none; }
  .subnav::-webkit-scrollbar { display: none; }
  .btn { width: 100%; }
  .hero .btns .btn { width: 100%; }
}
.steps.plain .step::before { display: none; }
h1, h2, h3, .stat .n, .plan .price { font-variant-numeric: lining-nums; }

/* ---------- Start: Foto über die volle Breite, Finger zeigt auf Sprechen & E-Mail ---------- */
.hero-start { position: relative; aspect-ratio: 2400 / 1474; overflow: hidden; background: var(--dark); }
.hs-pic { position: absolute; inset: 0; }
.hs-pic picture, .hs-pic img { display: block; width: 100%; height: 100%; object-fit: cover; }
.hs-pic::after { content: ""; position: absolute; inset: 0; pointer-events: none; background: linear-gradient(90deg, rgba(51,49,53,.94) 0%, rgba(51,49,53,.82) 26%, rgba(51,49,53,0) 40%); }
.hs-left { position: absolute; z-index: 2; left: 2.5vw; top: 32%; transform: translateY(-50%); width: auto; }
.hs-left .label { margin-bottom: 1.4vw; }
.hs-left h1 { font-size: clamp(1.6rem, 3.8vw, 5rem); white-space: nowrap; }
.hs-left .lead { font-size: clamp(.78rem, 1.2vw, 1.3rem); white-space: nowrap; }
.hs-left .label { font-size: clamp(.62rem, .85vw, .8rem); }
.hs-left .lead { margin: 1.4vw 0 0; }

/* Nischen als Textlinks */
.nichelist { display: grid; grid-template-columns: repeat(5, 1fr); gap: 18px; }
.nichelist a { font-family: var(--f-title); font-size: clamp(1.4rem, 1.9vw, 1.7rem); line-height: 1.25; color: var(--white); text-decoration: none; }
.nichelist a:hover { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 5px; }
.gallery { grid-template-columns: repeat(4, 1fr); }

@media (max-width: 1040px) {
  .nichelist { grid-template-columns: repeat(2, 1fr); gap: 14px 18px; }
  .gallery { grid-template-columns: repeat(2, 1fr); }
}
@media (max-width: 700px) {
  .hero-start { aspect-ratio: auto; display: flex; flex-direction: column-reverse; }
  .hs-pic { position: relative; inset: auto; }
  .hs-pic::after { display: none; }
  .hs-pic img { aspect-ratio: 49 / 50; height: auto; object-position: 50% 72%; }
  .hs-left { position: static; transform: none; width: auto; padding: 44px 16px 40px; text-align: center; }
  .hs-left .label { margin-bottom: 18px; }
  .hs-left h1 { font-size: 2.2rem; }
  .hs-left .lead { font-size: 1.05rem; white-space: normal; }
  .hs-left .label { font-size: .8rem; }
  .hs-left .lead { margin: 16px auto 0; }
}

/* ---------- Kopfzeile: weiße Leiste, Menü und zwei Buttons in einer Reihe ---------- */
.nav { background: var(--white); color: var(--black); }
.nav-bar { display: flex; align-items: center; justify-content: space-between; gap: 16px; padding: 14px 0; }
.nav .menu { margin: 0; gap: 2px; flex-wrap: nowrap; }
.nav .menu > li > a, .nav .menu button.top { padding: 9px 12px; border-radius: 8px; color: var(--black); font-size: .9rem; white-space: nowrap; transition: background .2s; }
.nav .menu > li > a:hover, .nav .menu button.top:hover, .nav .menu .is-active > a, .nav .menu .is-active > button.top { background: rgba(0,0,0,.06); color: var(--black); text-decoration: none; }
.nav .drop { background: var(--white); border-radius: 10px; box-shadow: 0 14px 40px rgba(0,0,0,.14); }
.nav-cta { flex: none; gap: 10px; }
.navbtn { display: inline-flex; align-items: center; gap: 9px; padding: 12px 16px; border-radius: 8px; background: var(--dark); color: var(--white); font: 600 .86rem/1.2 var(--f-body); text-decoration: none; white-space: nowrap; transition: background .2s; }
.navbtn:hover { background: var(--black); }
.navbtn svg { width: 18px; height: 18px; flex: none; fill: none; stroke: currentColor; stroke-width: 1.8; stroke-linecap: round; stroke-linejoin: round; }
.burger { color: var(--black); }
@media (max-width: 1230px) {
  .nav .menu > li > a, .nav .menu button.top { padding: 8px 8px; font-size: .84rem; }
  .nav .menu button.top::after { margin-left: 6px; }
  .navbtn span { display: none; }
  .navbtn { padding: 11px 13px; }
}

/* Name zentriert auf Anthrazit über der Menüleiste */
.brandbar { position: relative; z-index: 70; background: var(--dark); padding: 14px 16px 12px; text-align: center; }
.mobile-menu { padding-top: 150px; }

/* ---------- Logoleiste: weißes Band, Logos laufen endlos durch ---------- */
.logos { background: var(--dark); padding: 30px 0; overflow: hidden; }
.logos-track { display: flex; align-items: center; width: max-content; animation: run 70s linear infinite; }
.logos:hover .logos-track { animation-play-state: paused; }
.logo-card { flex: none; display: flex; align-items: center; margin-right: 64px; }
.logos img { height: calc(var(--h) * 1px); width: auto; max-width: none; flex: none; }
@media (max-width: 700px) {
  .logos { padding: 18px 0; }
  .logo-card { margin-right: 40px; }
  .logos img { height: calc(var(--h) * .72px); }
}
@media (prefers-reduced-motion: reduce) {
  .logos { overflow-x: auto; }
  .logos-track { animation: none; }
}

/* Drei anklickbare Kästen auf der Startseite */
.sec.paths { padding-top: clamp(30px, 3.5vw, 48px); padding-bottom: clamp(24px, 2.5vw, 36px); }
.sec.paths .head { margin-bottom: clamp(26px, 3vw, 40px); }
.boxes { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.box { display: flex; flex-direction: column; padding: clamp(26px, 3vw, 38px); border: 1px solid var(--hair); color: var(--text); text-align: center; text-decoration: none; transition: background .25s, color .25s, border-color .25s; }
.box h3 { margin-bottom: 14px; transition: color .25s; }
.box p { margin-bottom: 22px; }
.box-go { margin-top: auto; font-weight: 500; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 5px; }
.box:hover, .box:focus-visible { background: var(--light); border-color: var(--light); color: var(--black); }
.box:hover h3, .box:focus-visible h3 { color: var(--black); }
@media (max-width: 1100px) { .nav .menu > li:first-child { display: none; } }
@media (max-width: 860px) { .boxes { grid-template-columns: 1fr; } }

/* Claim und Kennzahlen im Startbild */
.hs-claim { margin: 1.5vw 0 0; color: var(--white); font-weight: 600; font-size: clamp(.85rem, 1.3vw, 1.4rem); white-space: nowrap; }
.hs-proof { list-style: none; margin: 1.1vw 0 0; padding: 0; display: grid; gap: .8vw; }
.hs-proof li { display: flex; align-items: center; gap: 1vw; color: var(--white); font-size: clamp(.8rem, 1.2vw, 1.3rem); line-height: 1.3; white-space: nowrap; }
.hs-ic { flex: none; display: grid; place-items: center; width: clamp(32px, 3.2vw, 56px); height: clamp(32px, 3.2vw, 56px); border-radius: 8px; background: rgba(255,255,255,.14); }
.hs-ic svg { width: 56%; height: 56%; fill: none; stroke: var(--white); stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }
@media (max-width: 700px) {
  .hs-claim { margin-top: 18px; font-size: 1.05rem; white-space: normal; }
  .hs-proof { width: max-content; max-width: 100%; margin: 18px auto 0; gap: 10px; text-align: left; }
  .hs-proof li { gap: 12px; font-size: 1rem; }
  .hs-ic { width: 42px; height: 42px; }
}

/* Claim und Kennzahlen am unteren Bildrand */
.hs-bottom { position: absolute; z-index: 2; left: 2.5vw; bottom: 2.5vw; }
.hs-bottom .hs-claim { margin-top: 0; }
.hs-proof small { display: block; font-size: .78em; color: var(--soft); }
@media (max-width: 700px) {
  .hs-bottom { position: static; padding: 0 16px 40px; text-align: center; }
  .hs-left { padding-bottom: 18px; }
  .hs-bottom .hs-claim { margin-top: 0; }
  .hs-proof li { white-space: normal; }
}

.mission { color: var(--white); font-weight: 600; }

/* Feedback: durchlaufende Kundenstimmen */
.fb { padding: clamp(10px, 1.5vw, 20px) 0 clamp(64px, 8vw, 110px); }
.fb-head { display: grid; grid-template-columns: 1.3fr 1fr; gap: 30px; align-items: end; margin-bottom: clamp(28px, 3.5vw, 46px); }
.fb-head p { margin: 0; }
.fb-soft { font-size: .55em; color: var(--soft); }
.fb-strip { overflow: hidden; border-block: 1px solid var(--hair); -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.fb-track { display: flex; width: max-content; animation: run 120s linear infinite; }
.fb-strip:hover .fb-track { animation-play-state: paused; }
.fb-card { flex: none; width: 420px; margin: 0; padding: 34px 36px 36px; border-right: 1px solid var(--hair); }
.fb-card:nth-child(even) { background: rgba(255,255,255,.05); }
.fb-stars { margin-bottom: 16px; color: var(--light); font-size: 1.1rem; letter-spacing: .16em; line-height: 1; }
.fb-card q { display: block; quotes: none; font-size: .98rem; }
.fb-card cite { display: block; margin-top: 16px; font-style: normal; font-weight: 600; font-size: .85rem; color: var(--white); }
@media (max-width: 700px) {
  .fb-head { grid-template-columns: 1fr; gap: 14px; }
  .fb-card { width: 300px; padding: 26px 24px 28px; }
}
@media (prefers-reduced-motion: reduce) {
  .fb-strip { overflow-x: auto; }
  .fb-track { animation: none; }
}

/* Kontakt im Footer unter den Social-Media-Profilen */
.footer-contact { margin-top: 26px !important; }
/* Footer: links Marke und Kontakt, rechts Social Media, UGC und Workshops untereinander */
.footer-grid { grid-template-columns: 1.4fr 1fr; }
.footer-nav { display: grid; gap: 28px; align-content: start; }
@media (max-width: 1040px) { .footer-grid { grid-template-columns: 1.4fr 1fr; } }
@media (max-width: 600px) { .footer-grid { grid-template-columns: 1fr; } }

/* Über mich: Foto über die volle Breite, Text rechts auf der hellen Wand */
.hero-about { position: relative; aspect-ratio: 2400 / 1350; overflow: hidden; background: var(--dark); }
.hero-about picture, .hero-about img { display: block; width: 100%; height: 100%; object-fit: cover; }
.ha-text { position: absolute; left: 52%; right: 3vw; top: 6%; }
.ha-text h1 { margin-bottom: 1.4vw; color: var(--black); font-size: clamp(3rem, 5.4vw, 7rem); white-space: nowrap; }
.ha-text p { margin: 0 0 .9vw; color: rgba(0,0,0,.85); font-size: clamp(.8rem, 1.2vw, 1.4rem); line-height: 1.6; }
@media (max-width: 1040px) {
  .hero-about { aspect-ratio: 2400 / 1570; }
  .ha-text { left: 50%; right: 2.5vw; top: 2.5%; }
  .ha-text h1 { margin-bottom: 1.2vw; font-size: 5.6vw; }
  .ha-text p { margin-bottom: .8vw; font-size: 1.8vw; line-height: 1.5; }
}
@media (max-width: 700px) {
  .hero-about { aspect-ratio: 1500 / 3030; }
  .ha-text { left: 4vw; right: 4vw; top: 1.8%; }
  .ha-text h1 { margin-bottom: 3vw; font-size: 11vw; }
  .ha-text p { margin-bottom: 2vw; font-size: 4vw; line-height: 1.55; }
}

/* Werdegang mittig */
.row.werdegang { display: block; }
.werdegang .side { text-align: center; }
.werdegang .main { max-width: 720px; margin: 0 auto; }

/* Ablauf auf der Übersicht: Abstand zum Foto darüber */
#ablauf { padding-top: clamp(60px, 7vw, 100px); }

/* ---------- Leistungsseite: Betreuungspakete ---------- */
.pk-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(16px, 1.8vw, 24px); }
.pk { display: flex; flex-direction: column; padding: clamp(24px, 2.4vw, 34px); border: 1px solid var(--hair); }
@supports (grid-template-rows: subgrid) {
  .pk-grid { grid-template-rows: repeat(7, auto); }
  .pk { display: grid; grid-row: span 7; grid-template-rows: subgrid; row-gap: 0; }
}
.pk-hl { border-color: var(--white); background: rgba(255,255,255,.05); }
.pk-top { display: flex; justify-content: space-between; align-items: center; gap: 12px; min-height: 28px; margin-bottom: 14px; }
.pk-badge { padding: 3px 10px; background: var(--light); color: var(--black); font-size: .72rem; font-weight: 600; line-height: 1.6; white-space: nowrap; }
.pk h3 { font-size: clamp(1.9rem, 2.7vw, 2.4rem); margin-bottom: 12px; }
.pk-claim { margin-bottom: 12px; font-weight: 600; color: var(--white); line-height: 1.5; }
.pk-fuer { margin-bottom: 22px; font-size: .95rem; line-height: 1.65; }
.pk-price { padding: 18px 0; border-top: 1px solid var(--hair); font-family: var(--f-title); font-size: 1.5rem; line-height: 1.25; color: var(--white); }
.pk-price small { display: block; margin-top: 6px; font: 500 .82rem/1.4 var(--f-body); color: var(--soft); }
.pk-list { padding-top: 18px; border-top: 1px solid var(--hair); }
.pk-list ul { list-style: none; margin: 12px 0 28px; padding: 0; }
.pk-list li { padding: 9px 0; border-top: 1px solid var(--hair); font-size: .93rem; line-height: 1.5; }
.pk-list li:first-child { border-top: 0; }
.pk .btn { align-self: end; width: 100%; }
.pk-notes { max-width: 820px; margin: clamp(36px, 4vw, 54px) auto 0; text-align: center; font-size: .9rem; color: var(--soft); }
.pk-notes .label { margin-bottom: 14px; }
.pk-notes p:last-child { margin-bottom: 0; }

/* Ablauf der Zusammenarbeit */
.proc { border-bottom: 1px solid var(--hair-l); }
.proc-row { display: grid; grid-template-columns: 5fr 7fr; gap: clamp(20px, 6vw, 90px); padding: clamp(26px, 3vw, 40px) 0; border-top: 1px solid var(--hair-l); }
.proc-row .label { margin-bottom: 12px; }
.proc-row h3 { font-size: clamp(1.6rem, 2.4vw, 2.1rem); margin-bottom: 10px; }
.proc-meta { display: block; font-weight: 600; font-size: .95rem; line-height: 1.5; color: var(--black); }
.proc-row .btn { margin-top: 6px; }
.proc-sub { margin-top: 24px; }
.proc-list { list-style: none; margin: 0; padding: 0; columns: 2; column-gap: clamp(20px, 3vw, 40px); }
.proc-list li { break-inside: avoid; padding: 8px 0; border-top: 1px solid var(--hair-l); font-size: .93rem; line-height: 1.5; }
.proc-end { margin: 20px 0 0; font-weight: 500; }

/* Zusatzleistungen */
.add-grid { display: grid; grid-template-columns: repeat(6, 1fr); gap: clamp(16px, 1.8vw, 24px); }
.add { grid-column: span 2; padding: clamp(22px, 2.2vw, 30px); border: 1px solid var(--hair); }
.add-wide { grid-column: span 3; }
.add h3 { margin-bottom: 18px; }
.add-tiers { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(18px, 2vw, 28px); }
.add h4 { margin: 0 0 6px; font: 600 .95rem/1.4 var(--f-body); color: var(--white); }
.add-price { display: block; font-family: var(--f-title); font-size: 1.6rem; line-height: 1.25; color: var(--white); }
.add-price small { font: 500 .82rem/1.4 var(--f-body); color: var(--soft); }
.add-unit { display: block; font: 500 .82rem/1.4 var(--f-body); color: var(--soft); }
.add-tier > .add-note:first-child { margin-top: 0; }
.add ul { list-style: none; margin: 12px 0 0; padding: 0; }
.add li { padding: 8px 0; border-top: 1px solid var(--hair); font-size: .92rem; line-height: 1.5; }
.add-note { margin: 12px 0 0; font-size: .9rem; line-height: 1.6; color: var(--soft); }
.add-wide > .add-note { margin-top: 18px; }

/* Shootings */
.shoot-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(16px, 1.8vw, 24px); }
.shoot { padding: clamp(24px, 2.4vw, 34px); border: 1px solid var(--hair-l); text-align: center; }
.shoot h3 { margin-bottom: 10px; }
.shoot-price { display: block; font-family: var(--f-title); font-size: clamp(2.1rem, 3vw, 2.7rem); line-height: 1.15; color: var(--black); }
.shoot ul { list-style: none; margin: 20px 0 0; padding: 0; }
.shoot li { padding: 10px 0; border-top: 1px solid var(--hair-l); font-size: .95rem; line-height: 1.5; }
.shoot-notes { max-width: 780px; margin: clamp(30px, 3.5vw, 44px) auto 0; font-size: .95rem; }

/* From Zero to Social */
.fzs { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(30px, 6vw, 90px); padding: clamp(28px, 4vw, 56px); border: 1px solid var(--hair); }
.fzs .label { margin-bottom: 16px; }
.fzs h2 { margin-bottom: 18px; }
.fzs-price { display: block; margin-bottom: 22px; font-family: var(--f-title); font-size: clamp(2.1rem, 3vw, 2.7rem); line-height: 1.15; color: var(--white); }
.fzs-price small { font: 500 .85rem/1.4 var(--f-body); color: var(--soft); }
.fzs-note { margin-top: 20px; }

@media (max-width: 1100px) {
  .proc-list { columns: 1; }
  .add-tiers { grid-template-columns: 1fr; }
}
@media (max-width: 980px) {
  .pk-grid, .shoot-grid, .fzs { grid-template-columns: 1fr; }
  .pk-grid { grid-template-rows: none; }
  .pk { display: flex; grid-row: auto; }
  .pk .btn { align-self: stretch; }
  .add { grid-column: 1 / -1; }
  .add-tiers { grid-template-columns: 1fr 1fr; }
  .proc-row { grid-template-columns: 1fr; }
}
@media (max-width: 600px) {
  .add-tiers { grid-template-columns: 1fr; }
}

/* Leistungsseite: engere Abstaende zwischen gleichfarbigen Abschnitten */
#pakete { padding-bottom: clamp(24px, 3vw, 40px); }
#zusatz { padding-top: clamp(24px, 3vw, 40px); padding-bottom: clamp(24px, 3vw, 40px); }
#selbst { padding-top: clamp(24px, 3vw, 40px); }

/* Menue: Hauptpunkt als Link zur Uebersicht, mit Pfeil wie die Buttons */
.menu a.top::after { content: ""; display: inline-block; width: 6px; height: 6px; margin-left: 8px; border: solid currentColor; border-width: 0 1.5px 1.5px 0; transform: translateY(-3px) rotate(45deg); }
.mobile-menu .grp a.grp-head { margin-bottom: 6px; padding: 0; font-family: inherit; font-size: .78rem; font-weight: 600; line-height: inherit; letter-spacing: .14em; text-transform: uppercase; color: var(--soft); }
@media (max-width: 1230px) { .nav .menu a.top::after { margin-left: 6px; } }

/* Dezenter Textlink in den Zusatzleistungen */
.add-link { color: inherit; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; white-space: nowrap; }
.add-link:hover { color: var(--white); }
.add-linked { position: relative; padding-bottom: 52px; }
.add-linked .add-link { position: absolute; right: 16px; bottom: 14px; font-size: .9rem; color: var(--soft); }
.add-linked .add-link:hover { color: var(--white); }

/* Durchlaufendes Foto-Karussell: Seiten blenden aus, 3D-Neigung kommt aus main.js */
.fotos { overflow: hidden; padding-block: 16px; -webkit-mask-image: linear-gradient(to right, transparent 6%, #000 26%, #000 74%, transparent 94%); mask-image: linear-gradient(to right, transparent 6%, #000 26%, #000 74%, transparent 94%); }
.fotos-track { display: flex; width: max-content; animation: run 250s linear infinite; }
.hero:has(+ .fotos) { padding-bottom: clamp(14px, 2vw, 24px); }
.fotos + .sec { padding-top: clamp(24px, 3vw, 40px); }
.fotos-track img { display: block; flex: none; width: auto; height: clamp(230px, 26vw, 360px); margin-right: 14px; will-change: transform; }
@media (prefers-reduced-motion: reduce) {
  .fotos { overflow-x: auto; }
  .fotos-track { animation: none; }
}

/* Vergleich Heute / Mit mir: rote X und gruene Haken */
.list-x li, .list-ok li { position: relative; padding-left: 32px; }
.list-x li::before, .list-ok li::before { content: ""; position: absolute; left: 0; top: 17px; width: 20px; height: 20px; background: no-repeat center / contain; }
.list-x li::before { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20' fill='none' stroke='%23E5534B' stroke-width='2.4' stroke-linecap='round'%3E%3Cpath d='M4.5 4.5l11 11M15.5 4.5l-11 11'/%3E%3C/svg%3E"); }
.list-ok li::before { background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20' fill='none' stroke='%233FBF6F' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M3.5 10.5l4.5 4.5 8.5-10'/%3E%3C/svg%3E"); }

/* Kalender-Button im Ablauf */
.step .step-btn { margin-top: 18px; }

/* Echte Insights als Bildwand, engerer Abstand zum Ablauf */
#ablauf { padding-bottom: clamp(24px, 3vw, 40px); }
#insights { padding-top: clamp(24px, 3vw, 40px); padding-bottom: clamp(40px, 5vw, 64px); }
.insights-run .fotos-track { animation-duration: 110s; }
.insights-run .fotos-track img { height: clamp(300px, 32vw, 440px); max-width: clamp(240px, 26vw, 360px); object-fit: contain; border-radius: 12px; }

/* Formular-Versand: Spam-Falle unsichtbar, Rueckmeldung nach dem Absenden */
.form .hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.form-status { margin: 0; font-size: .95rem; line-height: 1.6; color: var(--black); }
.form-status:empty { display: none; }
.form-status.ok { padding: 14px 16px; background: var(--white); border-left: 3px solid var(--black); }
.form-status.err { padding: 14px 16px; background: var(--white); border-left: 3px solid #B3261E; }
.form button[disabled] { opacity: .6; cursor: wait; }

/* Einstieg: Text links, Foto im Bogen rechts (wie Mediakit) */
.hero-split .wrap { display: grid; grid-template-columns: 1.15fr .85fr; gap: clamp(30px, 5vw, 80px); align-items: center; text-align: left; }
.hero-split .lead { margin-left: 0; }
.hero-split .btns, .hero-split .subnav { justify-content: flex-start; }
.hx-arch { justify-self: center; width: min(100%, 440px); aspect-ratio: 3 / 4; overflow: hidden; border-radius: 999px 999px 0 0; box-shadow: 0 0 46px 4px rgba(255, 255, 255, .16); -webkit-mask-image: linear-gradient(to bottom, #000 93%, transparent); mask-image: linear-gradient(to bottom, #000 93%, transparent); }
.hx-arch img { display: block; width: 100%; height: 100%; object-fit: cover; }
@media (max-width: 860px) {
  .hero-split .wrap { grid-template-columns: 1fr; text-align: center; }
  .hero-split .lead { margin-left: auto; }
  .hero-split .btns { justify-content: center; }
  .hx-arch { width: min(100%, 340px); }
}

/* Model & UGC Photography: zwei Spalten laufen gegenlaeufig nach oben und unten */
.vrun { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; max-width: 860px; margin: 0 auto; height: clamp(480px, 62vw, 760px); overflow: hidden; -webkit-mask-image: linear-gradient(to bottom, transparent, #000 12%, #000 88%, transparent); mask-image: linear-gradient(to bottom, transparent, #000 12%, #000 88%, transparent); }
.vrun-col { overflow: hidden; }
.vrun-track { animation: vrun-up 60s linear infinite; }
.vrun-col.down .vrun-track { animation-name: vrun-down; }
.vrun-track img { display: block; width: 100%; aspect-ratio: 3 / 4; object-fit: cover; border-radius: 14px; margin-bottom: 16px; }
@keyframes vrun-up { from { transform: translateY(0); } to { transform: translateY(-50%); } }
@keyframes vrun-down { from { transform: translateY(-50%); } to { transform: translateY(0); } }
@media (max-width: 600px) {
  .vrun { gap: 10px; }
  .vrun-track img { border-radius: 10px; margin-bottom: 10px; }
}
@media (prefers-reduced-motion: reduce) {
  .vrun { height: auto; -webkit-mask-image: none; mask-image: none; }
  .vrun-track { animation: none; }
  .vrun-track img[aria-hidden] { display: none; }
}

/* Zahlen-Karussell: engere Abstaende oben und unten */
#insights .head { margin-bottom: clamp(16px, 2vw, 24px); }
#insights { padding-bottom: clamp(20px, 2.5vw, 32px); }
.fotos.insights-run { padding-block: 0; }

/* From Zero to Social: helle Beige-Flaeche hebt das Strategiepaket hervor */
.fzs { background: var(--light); border-color: var(--light); color: var(--text-l); }
.fzs h2, .fzs .label, .fzs-price { color: var(--black); }
.fzs p, .fzs .lead, .fzs li { color: var(--text-l); }
.fzs-price small, .fzs .small { color: rgba(0,0,0,.65); }
.fzs .list li { border-color: var(--hair-l); }
.fzs .btn { background: var(--black); border-color: var(--black); color: var(--white); }
.fzs .btn:hover { background: transparent; color: var(--black); }


/* Abschluss-Band mit Foto: Bogen links, Text rechts */
.band-split { display: grid; grid-template-columns: 4fr 7fr; gap: clamp(30px, 6vw, 90px); align-items: center; }
.band-split .pic { border-radius: 999px 999px 0 0; }
.band-split .btns { justify-content: flex-start; }
@media (max-width: 860px) {
  .band-split { grid-template-columns: 1fr; text-align: center; }
  .band-pic { width: min(100%, 300px); margin: 0 auto; }
  .band-split .btns { justify-content: center; }
}

/* Leistungsseite: From Zero to Social als helle Flaeche ueber die volle Breite */
#selbst.band { padding: clamp(60px, 7vw, 96px) 0; }
#selbst .fzs { padding: 0; border: 0; background: transparent; }

/* Abschluss-Band in Anthrazit */
.band.band-dark { background: var(--dark); color: var(--text); }
.band-dark h2, .band-dark .label, .band-dark .sig { color: var(--white); }
.band-dark .btn { background: var(--light); border-color: var(--light); color: var(--black); }
.band-dark .btn:hover { background: transparent; color: var(--white); }

/* Weniger Abstand zwischen dem Abschnitt davor und dem Feedback-Bereich */
section.wrap:has(+ .fb) > .row:last-child { padding-bottom: clamp(16px, 2vw, 28px); }

/* Feedback: zwei Aussagen nebeneinander mit Icon */
.fb-proof { display: flex; flex-wrap: wrap; gap: 14px 34px; margin: 0; padding: 0; list-style: none; }
.fb-proof li { display: flex; align-items: center; gap: 10px; color: var(--white); }
.fb-proof svg { flex: none; width: 22px; height: 22px; fill: none; stroke: var(--light); stroke-width: 1.6; stroke-linecap: round; stroke-linejoin: round; }
@media (min-width: 901px) {
  .fb-head:has(.fb-proof) { grid-template-columns: 1fr auto; }
  .fb-proof { flex-wrap: nowrap; }
  .fb-proof li { white-space: nowrap; }
}

/* Ablauf als Karten mit grosser Nummer (UGC) */
.pill { display: inline-block; margin-bottom: 18px; padding: 7px 16px; border-radius: 999px; background: var(--light); color: var(--black); font-size: .74rem; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; line-height: 1.2; }
.step-cards .step { padding: clamp(24px, 2.4vw, 34px); border: 1px solid var(--hair); border-radius: 12px; background: rgba(255, 255, 255, .03); }
.step-cards .step::before { margin-bottom: 14px; font-family: var(--f-title); font-size: clamp(2rem, 3vw, 2.6rem); font-weight: 400; letter-spacing: 0; line-height: 1; }
.step-cards .step::before { font-variant-numeric: lining-nums; }

/* UGC-Uebersicht: Zahlen naeher an den Einstieg */
.hero-split:has(+ .ugc-stats) { padding-bottom: clamp(16px, 2vw, 28px); }
.ugc-stats { padding-top: clamp(16px, 2vw, 28px); }

/* UGC-Uebersicht: Logos direkt unter den Zahlen */
.ugc-stats { padding-bottom: clamp(10px, 1.5vw, 20px); }
.ugc-stats + .logos { padding-top: clamp(10px, 1.5vw, 20px); }

/* UGC-Uebersicht: Feedback-Karussell eng unter dem Ablauf */
#ablauf-ugc:has(+ .fb) { padding-bottom: clamp(24px, 3vw, 40px); }

/* Kontakt: Icons vor E-Mail und WhatsApp */
.contact-lines a { display: inline-flex; align-items: center; gap: 9px; }
.contact-lines svg { flex: none; width: 18px; height: 18px; fill: none; stroke: currentColor; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }

/* Vorschaubild in der Handy-Kachel */
.phone .phone-poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; z-index: 0; }

/* Model-Karussell in der schmalen Seitenspalte (UGC-Uebersicht, "Warum ich") */
.side .vrun { max-width: 400px; margin: 0; gap: 10px; height: clamp(440px, 46vw, 620px); }
.side .vrun-track img { border-radius: 10px; margin-bottom: 10px; }
@media (max-width: 860px) { .side .vrun { max-width: none; height: 480px; } }

/* UGC-Uebersicht "Warum ich": Karussell naeher am Text, Kanaele mit Followerzahlen */
.row:has(.side .vrun) { grid-template-columns: minmax(0, 400px) 1fr; gap: clamp(30px, 4vw, 60px); }
.channels { margin-top: clamp(28px, 3vw, 40px); padding-top: 24px; border-top: 1px solid var(--hair); }
.channels .label { margin-bottom: 16px; }
.channels ul { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin: 0; padding: 0; list-style: none; }
.channels a { display: flex; align-items: center; gap: 12px; text-decoration: none; color: var(--white); }
.channels svg { flex: none; width: 26px; height: 26px; fill: currentColor; }
.channels b { display: block; font-weight: 600; font-size: .95rem; }
.channels small { display: block; font-size: .82rem; color: var(--soft); }
.channels a:hover b { text-decoration: underline; text-underline-offset: 3px; }
@media (max-width: 860px) { .row:has(.side .vrun) { grid-template-columns: 1fr; } }
@media (max-width: 600px) { .channels ul { grid-template-columns: 1fr; } }

/* Kanaele untereinander; Karussell bis zum Ende des Textes */
.channels ul { grid-template-columns: 1fr; gap: 14px; }
.channels small { white-space: nowrap; }
@media (min-width: 861px) {
  /* Das Karussell fuellt die Spalte genau so hoch wie der Text daneben (zaehlt selbst nicht zur Hoehe) */
  .row:has(.side .vrun) { align-items: stretch; }
  .side:has(.vrun) { position: relative; min-height: 520px; }
  .side .vrun { position: absolute; top: 50px; bottom: 0; left: 0; width: 100%; height: auto; }
}

/* Kanaele: links Instagram untereinander, rechts TikTok und LinkedIn */
@media (min-width: 601px) {
  .channels ul { grid-template-columns: repeat(2, max-content); grid-template-rows: auto auto; grid-auto-flow: column; column-gap: clamp(36px, 5vw, 72px); }
}

/* UGC-Uebersicht: Branchen mit grosser Ueberschrift mittig, Eintraege nebeneinander */
.branchen { text-align: center; }
.branchen h2 { margin-bottom: clamp(22px, 3vw, 36px); }
.branchen .nichelist { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px 0; }
.branchen .nichelist a { padding: 0 clamp(14px, 1.8vw, 26px); font-size: clamp(1.15rem, 1.7vw, 1.55rem); line-height: 1.3; white-space: nowrap; }
.branchen .nichelist a + a { border-left: 1px solid var(--hair); }
@media (max-width: 700px) {
  .branchen .nichelist { flex-direction: column; align-items: center; }
  .branchen .nichelist a + a { border-left: 0; }
}

/* Branchen als beige Flaeche, damit der Bereich auffaellt */
.strip.branchen { margin-top: clamp(10px, 2vw, 24px); padding: clamp(36px, 5vw, 64px) clamp(20px, 4vw, 56px); border-top: 0; border-radius: 14px; background: var(--light); }
.branchen h2 { color: var(--black); }
.branchen .nichelist a { color: var(--black); }
.branchen .nichelist a + a { border-left-color: var(--hair-l); }

/* Zahlenreihe: alle vier nebeneinander bis zur Handy-Breite */
@media (min-width: 701px) {
  .stats { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 20px; }
  .stat .n { font-size: clamp(2rem, 4.2vw, 3.8rem); }
  .stat .l { font-size: clamp(.78rem, 1.1vw, .92rem); }
}

/* Portfolio: Logos zwischen Unterseiten-Links und Nischen-Filter */
.hero:has(+ .port-trust) { padding-bottom: clamp(20px, 3vw, 36px); }
.port-trust h2 { margin-bottom: clamp(6px, 1vw, 12px); }
.port-niches { padding-top: clamp(24px, 3vw, 40px); }

/* Portfolio: Videos pro Branche nebeneinander, seitlich scrollbar */
.niche .phones { display: flex; gap: 18px; overflow-x: auto; scroll-snap-type: x mandatory; scrollbar-width: thin; scrollbar-color: var(--hair) transparent; padding-bottom: 12px; }
.niche .phones .phone-item { flex: 0 0 calc((100% - 3 * 18px) / 4); scroll-snap-align: start; }
.niche-meta { display: flex; align-items: center; gap: 10px; }
.niche-nav { width: 38px; height: 38px; padding: 0; border: 1px solid var(--hair); border-radius: 50%; background: transparent; color: var(--white); font-size: 1.35rem; line-height: 1; cursor: pointer; transition: .2s; }
.niche-nav:hover:not(:disabled) { background: var(--white); color: var(--black); }
.niche-nav:disabled { opacity: .3; cursor: default; }
.niche.no-scroll .niche-nav { display: none; }
@media (max-width: 1040px) { .niche .phones .phone-item { flex-basis: calc((100% - 2 * 18px) / 3); } }
@media (max-width: 700px) {
  .niche .phones { margin-inline: -16px; padding: 0 16px 10px; gap: 12px; scroll-snap-type: x mandatory; }
  .niche .phones .phone-item { flex-basis: 62%; scroll-snap-align: center; }
}

/* sechs Branchen: etwas kleiner, damit sie in eine Zeile passen */
.branchen .nichelist a { padding: 0 clamp(10px, 1.3vw, 20px); font-size: clamp(1rem, 1.38vw, 1.4rem); }

/* UGC-Uebersicht: vier Leistungen nebeneinander unter den Branchen */
.ugc-leistungen { padding-top: clamp(28px, 3.5vw, 48px); padding-bottom: clamp(10px, 2vw, 24px); }
@media (min-width: 701px) { .steps.svc4 { grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(18px, 2.5vw, 36px); } }

/* Workshops: Coming soon, Seite fuellt den Bildschirm */
.wk-soon { min-height: clamp(60px, 18vh, 220px); }